Cover Girl made history earlier this year when they named their first every Cover Boy spokesperson. That’s right, the ageless make-up line named James Charles as their first ever male spokesperson for the brand. Recently, James expressed his feelings about an upcoming trip to Africa and it left Cover Girl in an awkward position.
James found out that he was going to Africa and he decided to make a joke about it via his Twitter account. The problem is James joke was rather insensitive due to the Ebola references. James Tweeted the following:
“I can’t believe we’re going to Africa today omg what if we get Ebola?” “James we’re fine we could’ve gotten it at chipotle last year”
Of course this comment sparked an out pour of outrage against the teen. At first, James blocked the unwanted comments but eventually he realized he needed to issue a statement. James issued the following apology:
“I am extremely sorry. Regardless of my intentions, words have consequences. I take full responsibility and will learn and do better.”
At first glance the teen’s apology seemed heart felt and sincere and it may have gotten the Twitter community to calm down a bit. Unfortunately, James doesn’t understand proper social media etiquette. A short eight minutes passed before James posted the following Tweet regarding his previously posted apology.
“Okay, I’m NOT going to post a bullsh*t apology. I was told what to say and that’s not how an apology should work. I am extremely sorry for my tweet and I feel like sh*t for saying it. I am traveling to Africa today with a few friends for a school trip, ironically enough, it’s an educational trip because we all know very little about the country but are eager to learn. I am aware that the tweet was extremely offensive and degrading. I posted it to make fun of my friend’s mistake, but did not think about what the tweet as a whole was implying. It was never my intent to offend anyone and I am sorry. As a white cis male, I recognize my privilege and would never want to take that for granted, but I fu*ked up. I deleted everything before my plane took off, hoping that it would go away, which is completely the wrong was to handle problems such as this. I just landed a little while ago and am just now seeing to where this has blown up to and I don’t want anyone to think I don’t care or am not sorry. I could not see or say anything while in the air, I passed out and did not buy wifi. I feel awful for posting what I said. I understand why what I said was offensive and ignorant. I look forward to exploring the country and learning much more about the people and culture, because clearly I know very little and have a lot to learn.”
Cover Girl also issued a statement regarding James Twitter outburst and it seems like the company is trying to distance themselves from the teen make-up sensation.
“James Charles’ tweet does not represent COVER GIRL’s perspective.”
Cover Girl went on to tweet,
“We agree his statements were inappropriate but appreciate that he has issued an apology.”
“We are an inclusive brand and respect all people and cultures”
Unfortunately, the saga continues for James. The social media world can be very unforgiving. People are already campaigning and asking Cover Girl to drop James as a spokesperson.
So, what are your thoughts? Do you think the new Cover Boy should be given a second chance? Let me know in the comments.
By Ronda Brooks